XFinity expands a partnership with NASCAR, but will end the series law agreement after 2025

XFINITY terminates its sponsorship of the XFINITY series after this season, but remains a leading partner of the NASCAR CUP series.

NASCAR announced that XFINITY has signed a perennial agreement to remain a leading partner and be a one-year agreement as the legal sponsor of the XFINITY series.

‘We are not just entering year 11 of our partnership. We start one of a renewed relationship with Nascar filled with fresh energy and exciting opportunities to improve competition on the track in a way that has never been done before, and continues to contact new and poignant ways with fans , ‘said Matt Lederer, Vice President of Trademark Partnership and Comcast involvement.

The change comes with the announcement that XFINITY will sponsor the XFINITY FASTEST LAP Award in Cup, XFINITY and Trucks this season, which will give one point to the fastest driver in each race in all three series.

XFinity has been the right sponsor of Nascar’s no. 2 -Series.

Lederer told Sports Business Journal that the decision to go down to the Xfinity series this year and focus on the leading partnership in the cup was due to the fact that ’11 years of a legal partner were and had the run we had , astonishing, and now I think it’s time for someone else to take that mantle and keep growing the series to heights that we can’t even consider at this point. ‘

Lederer also told Sports Business Journal: ‘For the rest of my career, I will be proud of what we could jointly do for the rest of my career in the way we took this series to a new level and therefore our brand to a new level. “

More drivers earn a play -off match via a win in the ordinary season in the next Genera than previous years.

Sports Business Journal reported that XFinity will continue with its 23xi Racing sponsorship in the Cup series, and he plans to introduce an advertisement with manager Tyler Reddick, either next week around the Daytona 500 or just after.

“Nascar was incredibly appreciated for Comcast’s continued partnership and their commitment to innovation and fans of fans within our sport,” said Michelle Byron, executive vice president and chief partnership and licensing officer at NASCAR in a statement. “Their contributions over the past decade, from improving the fan experience to support community initiatives, have been invaluable. We look forward to building on the success of our partnership during the 2025 season and beyond. “