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The viral Walmart Birkin bag craze explained


When discussing Hermès and Birkin, Tanner echoed Cynthia’s sentiments about the online frenzy over Wirkin issuing a statement against luxury brands. “There’s definitely a growing trend, especially among Generation Z, to embrace dupes and see them as a way to push back against luxury brands that have long sold expensive products that many feel aren’t particularly special. It’s almost like a form of rebellion,” he said. “If brands could “If we don’t want to charge us exorbitant fees, we can outdo them with more affordable alternatives.” This shift in mentality has made owning a dupe seem less taboo and, in some cases, even something to brag about on social media. It’s fashionable, and for For many, it is a statement.


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