Switzerland aims at rich tourists, but what does it cost?

The world is a very safe place right now – conflict, climate change and recession fears predominate. For some people, however, things go pretty well – rich.

Despite the global malloon, the world’s trillion is growing and the personal wealth of each of them is also growing.

So what to do with all the money? It is a trace for those who make rich trends in the last luxury experience. It is an option especially for tourism.

In Switzerland, who worked on luxury luxury popularity, the number of five star hotels is increasing faster than any other category. Many of them XX. They were built at the beginning of the 19th century – the mansions that are financing English palaces, increasingly English tourists.

Today, renovated to the highest standards, these hotels do not leave the invitation without desire. There are luxury spas, restaurant gourmetes and designer suites with panoramic views of the Alps. Some people offer “ski wires” guests and slopes and skis, as well as put on boots.

Key markets are the US, the Gulf States, China and Southeast Asia. Especially American guests, SWISS Hoteliers say, expect full five-star treatment, including 24-hour room service, to order food in the middle of the night.

Meanwhile, China and India are creating market, where the first teams who traveled from these countries are among the richest groups. Switzerland is very enthusiastic to enter the beginning of this trend.

But five-star offers comes with a red price label, so where does that do not have those who don’t have? The Swiss tourism Markus Berger says that the strategy is not only for the guests of heaters, but to take a strong respect.

The stays in the Swiss five-star hotels make up about 8% of all nights, but guests of them contribute to 25% of Switzerland revenue income.

“The numbers themselves speak,” says Mr. Berger. “High economic significance justifies the commitment to luxury guests.”

It has further added, in Switzerland, a very high price economy, which cannot be more expensive neighbors, especially the Swiss Franc.

“Switzerland has never tried to compete over prices,” explained Mr Berger. “It’s always somewhere cheaper.”

Instead, the focus is on quality, service and value added, like these ski stunners. In return, guests who come to five-star hotels contribute to the rest of the economy, Michelin star restaurants and boutique stores, which are becoming various features of some Swiss alpines in Michelin star and boutique stores.

But it’s not completely profit. In the most famous Swiss market resorts, like St. Moritz or Zermatt, there are long-standing concerns, luxury attention to the locals in the market prices.

The ordinary challenge is to find accommodation for hundreds of hotels and restaurants needed to provide a five-star service.

Sometimes they go late at night, when cocktail bars and restaurants have finally closed, long travel accommodation to other villages in a server saver.

Monika Bandi, which directs the University of the University of Bern Developmental Tourism Unit, is a suitual field for higher guests as a fine balance of balancing. The “Quantity Versus Quality” is, he said.

More tourists are not necessarily better, he thinks. Instead, the existing numbers can be positive for greater expenditure.

Also, be careful in Switzerland “point points, where destinations lose characters.”

They are asking questions about a tipping point in Weng, famous for the world, for the lavish ski race, and decades is a long link to the British skiers.

And even this year, Wengen is opening the first five-star hotel, and there are also five-star complex plans served with “hotel apartments”. They will be sold to the wealthy tourists who want a luxury holiday in the Alps, and may also be rented when the owner is not.

Calling the project to the hotel, Switzerland, exploits the “cold beds” of holiday homes. In theory, the law is limited to more than 20% of a resort of a station.

Swiss heritage society has formally opposed the plans for Wengo, because Simon Weiss spokesman claimed, the project is not really the hotel. “It looks like a typical holiday home complex … There is no integration in the community.”

The hotel would have public places – a restaurant and a spa – are planned, but they will all be underground. The design priority, Mr. Weiss Fears, is for private luxury apartments that can be occupied within a few weeks. “The design is unacceptable,” he added.

Some of the local wengen have doubts. “It’s not here Moritz,” said the Swiss media, adding “not posh” in Weng.

Wengengo Tourism Director Rolf Wegmüller agrees with this evaluation, but it says that trend in luxury accommodation will not change the nature of the resort. “We are not invited to walk suddenly with leather coats,” he said.

In Wengen, he noted that it only reaches train, so as Stor, there will be no points or rolls to take the parking lots. Even if they could show wealth, Wegmüller believes that “our guests don’t want to show”.

It also has visitors returning the resorts from year to year, helping Mr. Weiss concern about losing. “Some families have come for generations,” says gentlemen for Wegmülller. “The locals know, and that’s good.”

These include Brian Bollen, Down Hill Member of the Club only for more than 50 years to come to Wengen. He loves, but he worries that “charm went from the place,” he ended. “

But most of the weeks, like Swiss tourism, see the investment in Alpine resorts as positive. These towns were recently, a lot, very poor. The 19th English Alps of the Swiss Alpe wrote that “Most Children’s Begins”.

In the most recent years, the global trading rules that limit agricultural grants must close many small milk farms. Tourism, winter and summer, is incredibly important for the Swiss economy, especially for mountain communities.

And, as the Swiss tourist Berger pointed out, while the five-star sector is growing, three star hotels are still the largest category. “We have five stars (Wengen),” Mr. Wegmüller adds. “That’s a good thing in a resort.”

People with unlimited money to spend on a luxury journey can be in small minorities, their numbers and their wealth are growing. Swiss approach – it’s not cheaper, but better, no more people, it’s getting richer.