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Starbucks protein drink
Courtesis: Starbucks
The restaurant chains are making wonderful proteinIn order to encourage more diners to pay more, many consumers do not have more time.
To users from “Gym bros” GLP-1 drugs Like the ozempic, many Americans try to add more protein to make their diets, build or maintain muscle mass and keep them more satian after meal. In addition, the protein consumption emphasizes diet trends, such as ketogenic diet, benefit.
“There are many young consumers with health habits, so they are looking for ways to help health, too, to help the future health,” said Julia Mills, market research firm foods and drinks. “Generation Alpha, Millenniums – These consumers are very active on social media, so that you need more protein that will help you earn more protein and make it stronger.”
The third of the consumers said they loved a high protein in the second quarter of approximately 2025, according to Datassment, according to the data dependent menus and consumer preferences.
The trend has taken protein in the gaples of the grocery store, protein-packaged gophre from the Gofers Khloe Kardashian’s Khloud protein Palomites.
But it also considers the restaurants that seeks to pay for the paychecks and drinks to pay primary.
Bribe StarbucksFor example. The giant coffee said in late July, he said that this year’s protein will throw a cold foam with 15 grams of protein; A regular cold foam is usually costing $ 1.25 more than $ 1.25. The foam is new US SALES OF USA Last year they have chopped coffee drinkers at home in their Java home and find fashionable options.
Challenger Dutch Bros He launched 2024 protein coffee in early 2024 and charges $ 1 extra $ 1 for customers. Adding menu encouraged sales growth and benefits of the same store for the Upstart Chain.
‘Never vilified’
Jared Hutkowski are attracting dining rooms like Harrisburg, Pennsylvania, 42-year-old brokerage like Hutkowski. He works six days a week and tries to play his daily protein goal to improve its physical and general health. When he dinates, he tries to maximize his protein, even if sometimes the pizza goes.
“The biggest factor is that I am in the mood for that day, and I usually try to select a meal that offers a type of protein,” Hutkowski said.
This year, 28.4% of the US restaurant menu calls “protein” by 5.9% a decade, according to data. And the trend seems to keep the power. Datascialials for 2029. It is for the year, more than 40% of restaurants will highlight protein in its menus.
“Protein is one of these ever vilified things, because no one ever eats too much protein can be bad for you,” said Mintel’s Mills.
In the short term, consuming more protein than your body, it will not affect health issues, but in the long run, according to Diane Han, Diane Han-based Diet-based Dietatari and Woking Balancing Wellness.
The daily amount of protein consumption varies according to body weight, but it is approximately 46 grams for women and 56 grams for men, according to disease control and prevention centers.
For restaurants, a change in proteins occurred several years ago. In 2021, the protein only had a menu of 11.5%; 2022. For years, more than a quarter of restaurants used the term based on data data data. That year, Dine marks’ Ihop, for example, pancakes are included in 18 grams per protein flapjack.
The restaurant restaurant segment is mostly called protein to call their menus, customers to select protein or double offer, according to the data.
Salad chain string Gloomy He presented a line of “protein plate” as part of the effort to introduce more prosperous opportunities for dinner customers in 2023. Adding menu has helped the company grow his dinner business by 35% of sales to 40%, managers said in March.
Many restaurants want to achieve the convenience of US consumers. Accessibility Why databases can be preferred for consumers packaged protein drinks.
For Smoothie King, the protein has been a staple of the menu since it was created more than 50 years ago. But in October, the chain took a step further, launching the menu aimed at consumers who take GLP-1 drugs to lose weight or achieve diabetes. The fast weight loss of medications can cause muscle mass, so doctors often recommend patients to increase their protein consumption to maintain their muscles.
“It’s the right way to get the protein you’re looking for in your diet,” said Lori Primavera, Smoothie King Research and Development and Product Marketing.
Playing protein
An employee prepares Burrito Bowl in Mexican Grill Inc. in Louisville, in Kentucky.
Luke Sharrett | Bloomberg | Getty Images
Many restaurants also choose to highlight protein-packaged options, rather than adding a lot of complexities to slow down kitchens or add a lot of complexities in their operations than add new menus.
For example, Panda Express entered protein plates this year. The line created by collaboration with a registered dietitian includes pre-existing menu items, but it includes a balanced meal, highlighting protein and fiber content.
Chipotle Mexican grill In 2019 he used a similar strategy when he entered “Lifestyle vessels”, when it was marketed to adapt to different dietary purposes, offering a Paleo diet or double protein.
Also in July, Chick-Fil put focus on a high protein option Company blogHigh highlighting his legs and fresh covers, with grilled chicken breasts, cheese and lettuce tortilla.
But for restaurants that want to add new menu items, nachoses that choose protein bars and protein bars and egg dishes are known.
The reasons for the eggs are why breakfast, brunch and eat lunch First watch It has always been “protein forward”, Chris Tomasso’s Director General said CNBC. The string does not fit its menu specifically to deal with the consumer request, but Tiktok effects They highlighted how to order high protein meal when visiting restaurants.
“We hope we continue to be a trend, because we are under the right path,” said Tomass.
Of course, protein is not the only way to gain above conscious health consumers. Hutkowski said eating in restaurants is that most of the food is most food in oils, butter and heavy fats that add quickly to his grease during the day.
“Finding cleaner ways to cook the restaurant would be much more attractive than too charged protein dishes,” he said.
