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Amazon Prime streamed its first-ever playoff game on Saturday night. Despite expectations that it would set an NFL broadcast record, the Steelers-Ravens game fell through.
An average of 22.07 million watched the game. Although that was a high mark for the Prime Video and Christmas games bundle on Netflix Both exceeded 24 million.
It probably didn’t help that the game wasn’t close, as the Ravens led 21-0 at halftime and the Steelers never got within 14.
Still, that was a very good number — and well above last year’s average attendance of 17.3 million for Dolphins-Chiefs on Peacock.
For Peacock, the playoff was part of a limited two-game package. For Prime Video, it was the culmination of the third year of the weekly Thursday night package.
