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“To resolve our national pride, the solution is obvious: herpes”.
The New Zealand Herpes Foundation was the field that charity, last October when the country put a campaign to be the “best place” campaign to infection.
The campaign has been a success, which has won the Grand Prix of the Cannes Lions Lions This year, who recognize excellence in the creative industry.
The campaign aimed at destigatizing herpes through a video of the faux tourism announcement, the Grand Prize gave the Grand Prix. Non-profit organizations and charities seek to highlight the work.
The video starred Sir Graham Henry, a former coach of the National Group of the Rugby Union.
There, he took the past successes of New Zealand and lamented small sources of national pride, such as “lowly embarrassing” sheep.
“We have something new; to put something big and brave again on the map,” Henry said when he bent the word “herpes” – in all the hats – chalk table.
“It’s time for New Zealand to be the best place in the world to be herpes.”
Below is another old school video like a “Herpes Destigmatization Course” with other national leaders of the Ministry of Health, Sir Ashley Bloomfield and professional boxer Mea.
The irreectronic mood was carried out through the campaign – the motion of the agencies developed with disease and the Fits – has hit a chord with the audience.
“Forget Doom and in the dark, it is enough to walk around,” David Obnan said the main communication of the United Nations Foundation and the President of this year’s Cannes Lions.
“Our 2025 winner took a taboo and put it on his head.
Among the three adults of sexual assets in New Zealand, he has a virus that causes genital herpes, though most symptoms or not, according to the New Zealand Herpes Foundation, which can have ordinary life.
“Popular media, disinformation and New Zeelandars – has led to a tremendous stigmatization for normal lifestyles living with virus,” read the press release when it was launched last October.
Alaina Luxmore, hands of the New Zealand Hertpes Foundation, watching the Breakfast of the Local Television program that they saw a million campaign campaign, as they had “massive cut”.
“The campaign has been so fun, I think it worked for that,” Luxmore said.