Meta eventually leads ads to Whatsapp

It took 11 years since Facebook got for $ 19 billion, but Meta Eventually the ads is being moved to WhatsApp, marks an important change by advertising its creators.

Meta announced that Monday will be able to interact with WhatsApp advertisers who called the so-called WhatsApp through WhatsApp’s advertisers through App’s messaging features. Advertisements will only be displayed for users on WhatsApp “updates” tab to distinguish promotions from personal interviews of people. In addition, the meta will start searching for WhatsApp channel money with search ads and subscriptions.

Messaging application premieres are important steps in Meta General Manager Mark ZuckerbergHe plans to do the “next chapter” in his company’s history, as he said CNBC’s Jim Cramer in 2022. WhatsApp money to earn money comes from the higher profile of Meta Antitrust case Federal Commission through the Company’s BlockBuster Messaging application and Instagram purchases.

Already, META allows advertisers to click on click-to-message ads on Facebook and Instagram users when driving whatsapp directly with businesses. Messaging between brands and consumers “should be the next column of our business,” Zuckerberg said in April, adding whatsapp has more than 3 trillion users. “More than 100 million people grow in the US and fast.”

Now, companies can run these types of ads within WhatsApp. New status ads appear on the user updates tab within the “status” function of this tab, after 24 hours, videos and text, videos and text, for Instagram stories.

Since Meta purchased WhatsApp in 2014, the popular messaging app continued to grow worldwide. But Facebook, Instagram and Lastly threadWhatsapp has never accepted advertising.

WhatsApp’s co-service, He came to eat and Brian ActonIn advertising were in the public contempt of the advertising industry, and Duo left Facebook after Collision with managers They injected ads and other practices injected application.

Social Media Company does not reveal whatsapp selling specific sales, but analysts have previously calculated to be between application income $ 500 million and $ 1 billion Loading tools and services to load business applications to customers.

Meta will use WhatsApp Users “Very Basic Information”, Nikila Srinivasan, Meta’s business products for the business product, Friday. This interacts with a person’s country, city, device, language and data or ads.

The company released on Whatsapp updates in June 2023 with friends Channel function This allows people and organizations to send emission messages and updates to their personal interviews to their followers. The META will also win the function of the channel, the company said on Monday.

Channel administrators and administrators can spend money on promoting the visibility of the corresponding channels when a person seeks through a directory, similar to Apple and Google application ads.

In addition, channel administrators may charge users monthly subscription fees to access exclusive updates and content, Meta said Monday. The company will not immediately earn money from monthly subscription rates, but it is a cut of 10% of these subscriptions, as a spokesperson said.

Meta hopes that its new ads limiting to WhatsApp updates, the user will undo the least as possible, Srinivasan said. User status updates and personal messages about whatsapp will be encrypted, he said.

“We really think the updates tab is the right place for these new features,” Srinivasan said.