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Scott O’Neil was officially named as the new chief executive of LIV Golf on Wednesday, marking a new chapter in the Saudi-backed league and ending Greg Norman’s three-year spell at the helm.
Norman will remain with LIV in an unnamed capacity, the organization said. He said he is “excited to pass on the baton of day-to-day management and continue to help do what I can to grow LIV Golf.”
O’Neil comes to LIV after serving as CEO of Merlin Entertainments and Harris Blitzer Sports & Entertainment, where he oversaw sports properties such as the Philadelphia 76ers and New York Knicks.
“What LIV Golf has achieved in just three years is remarkable – the game is imbued with long-term energy and innovation in the team model, players have increased freedom and rights, fans are getting the access they’ve always wanted, and the game has been brought to new markets that have been lacking for decades. desperate for elite golf,” O’Neil said in a statement.
“There has never been a better time to unlock real financial investment, bring team golf and innovation to the fore, drastically reduce the age demographic of fans and put the fan experience and entertainment at the heart of everything we do. LIV Golf represents the future of the sport and will ensure the future of the golf ecosystem for years to come.”
O’Neil’s addition comes at a crucial time for LIV, as the Saudi Public Investment Fund continues negotiations with the PGA Tour to finalize an agreement first reached in June 2023.
Led by Bryson DeChambeau and Jon Rahm, the fourth season of LIV begins next month in Saudi Arabia.
