JR Motorsports use stylized no. 8 made famous by Dale Earnhardt jr. After patent dispute

Dale Earnhardt jr. Said Friday that JR Motorsports will use the stylized 8 he made famous when he at Dale Earnhardt Inc. chased after a trademark dispute with the Baltimore Ravens -quarterback Lamar Jackson.

An April 2 April Notification of Opposition To the US patent and brand office on behalf of Jackson, the brand application by Dale Earnhardt Jr. Made for a specific style of the no. 8 used by JR Motors Sports since 2019.

Jackson argued in his submission This: (1) He is widely attached to no. 8 because of its NFL status; (2) Earnhardt’s efforts may falsely imply a connection between the two athletes; and (3) customers may mistakenly believe that products offered by Earnhardt are associated with products offered by Jackson.

The dispute was reported for the first time by brand lawyer Josh Gerben on Thursday On his blog.

Earnhardt obtained the stylized number 8 he used at Dei last year through the US patent and brand office when Teresa Earnhardt did not renew the brand for it. It has been approved.

Earnhardt’s application at the 8 used by JR Motorsports was challenged by Jackson. Dej Holdings submitted paperwork on Friday to apply for the use of that no. 8 withdrew

On Friday, Earnhardt said on social media that JRM would move away from the 8 currently used and go to the stylized 8 he had when he at Dale Earnhardt Inc.