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I know you’re skeptical, but these 38 TikTok-based products actually live up to the hype


I love love love this lip balm. I compare it to the $24 version of Summer Fridays, which I used to spend on – I love this brand because they last a long time and are high quality, but the $4 Elf version seems comparable, and what’s even more exciting is that it comes in smaller versions so I can store my tote and bathroom bags whether I’m at home or out . He goes. It’s moisturizing, lightweight, doesn’t get sticky and adds perfect shine Whether I use it alone or over lip colour. I like the vanilla flavor a lot, it has a similar vibe to the birthday cake flavor that Glossier sometimes carries.

Promising review: “I have one in my car, one in my purse, and one at home. These just look so good on your lips! The flavors are very true to their name. They’re pretty small, so if you use them a lot, they won’t last long (which is another reason I own three of them), but at $4 each, they’re worth it. I sometimes like to use this before applying it Elf Lip Revitalization Oil. This is a great base for a great lip oil!” –Jax

“I got this product because of the hype on TikTok. This lip balm smells so good. It moisturizes my lips.” —Kayla

Get it from Amazon for $4 (Available in five flavours).

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