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Eddie Hearn has been talking about how the fight between the dim-witted, talented British heavyweights Tyson Fury and Anthony Joshua is “the biggest fight in boxing on the market”.
Fans outside the UK would rather see a real fight between Canelo Alvarez against Terence Crawford, David Benavidez, Artur Beterbiev or Dmitri Bivol. Those real battles involving fighters are still relatively close to their core.
ESPN’s Mike Coppinger believes Canelo-Crawford is a better fight than Fury-Joshua. The fight will likely buy 1 million PPVs in the US alone. It will do bigger numbers than the Joshua vs. Fury fight on the PPV from the US side. Still, it’s not the biggest fight Canelo will have. A match between him and David Benavidez would be much bigger than one involving Crawford, but he doesn’t want to fight the ‘Mexican Monster’.
So, Crawford is the best we can get right now, and that fight is still more than the ones involving ‘The Gypsy King’ and AJ. Both people are missing. Daniel DuBois defeated Joshua and Fury was hit twice by Oleksandr Usyk. Under those sorry circumstances, how would promoters like Hearn try to hype a feud between Fury and Joshua on PPV as “the biggest fight in boxing.”
Selling a dude
People know what Fury-Joshua is about: money for them and the promoters. Trying to sell a fight between Joshua and Fury wouldn’t work outside of the UK at this late stage of their career.
The British will probably go. Maybe they want to watch it in large numbers and will pay anything to see their old heroes re-emerge in their golden years. Fans in the US won’t be interested, especially if the underdog is like Fury vs. Oleksandr Usyk 2 card and loaded with domestic level sweepers like Joshua vs Daniel Dubois events.
“Canlo-Crawford is huge in business. It’s miles bigger. It easily covers 1 million PPV buys in the US at $80 (or thereabouts) and pulls in over $20 million at the door. Sorry @EddieHearn,” Mike Coppinger said. X.
Joshua-Fury was good a decade ago, but back then, he wouldn’t be big outside the UK. None of these heavyweights have been fighting the most determined opponents in their entire careers. Part of the problem is that AJ and Fury fought in the Weak Heavyweight Era.
So, they got to party with fighters like Deontay Wilder, 40-year-old Wladimir Klitschko, Alexander Povetkin and Kubrat Pulev. When some good fighters like Martin Bacole finally showed up, they wanted nothing to do with him.
