Brian Gutekunst wants Packers to ‘increase our sense of urgency’

Packers head coach Matt LaFleur said this week that he would like to see quarterback Jordan Love a louder leader during the 2025 season and general manager Brian Gutekunst shared hope for the entire team in a press conference Thursday.

Gutekunst said he feels “some of these guys have proven they’re NFL football players now” over the past few years, but that the “discontent” is something the team can focus on as it tries to make bigger strides during the 2025 season.

“A thing that was on my mind as we concluded this season we need to continue to build a sense of urgency,” Gutekunst said via the team’s website. “We’ve got a bunch of good guys in that locker room, we’ve got a bunch of talented guys in that locker room, and I think it’s time to start competing for championships, right? I think they are ready. I think they are well put together. I think that group is the type of guys that can do it. But at the end of the day, you have to do it.”

Gutekunst bolstered the roster with running back Josh Jacobs and safety Xavier McKinney in free agency last year, and similar hits this offseason should leave the team in good position to make another run in 2025. However, as noted, being in position and getting the job done are two different things.