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Jake Kassan, MVMT watch creator.
Courtesy of Jake Checkout
When Jake Kassan sold his company for $ 100 million, he thought money would become happy. Although it is temporarily, he finally removed his sense of purpose and threw it into the cycles of anxiety and depression, he said.
In 2018, Kassan sold MVMT watches based on Los Angeles – called “movement” – to the Miracle team agreement This lets walk a million million. The company started as a 21 year old University fallHe gave him economic freedom he was looking for.
“When I was younger North Star, it was always financial freedom,” Kassan said CNBC makes it. “So I always felt my goal: I wanted to win money.”
“Then you sell (your business) and then … for the first time in the years, I don’t want to talk about Mvmt, but I didn’t know what to talk, and I couldn’t find anything as important as this travel entrepreneur,” he said. “I think I miss the goal.”
Today, the 33-year-old is working to recover its senses and redefines what happiness means.
College didhtut turned millions of entrepreneurship
From childhood, Kassan said: he was never particularly good at school. Instead, he saw a higher value to earn money.
“Academically, I’ve never done it (well). I’ve always been probably below the average,” Kassan said. “Call it (attention deficit) or everything they want to label these days … I’m very good to be focused on hyper, and it’s my strength and weakness to be honest.
“If you are interested in something, I’m very focused, and I’m almost obsessive to succeed in being successful, but sometimes you sacrifice other areas of life,” he said.
Jake Kassan with parents at the MVMT office.
Courtesy of Jake Checkout
Kassan’s first “business” was to sell the lollipops when he was in the seventh grade. At the University, he already got a business experience. Before starting MVMT, he launched an interactive business shirt with a dark shirt made in 2008.
At the time, he was studying at Santa Barbara City College before he throws after his first year.
“I didn’t know why I was doing it. I went in the circles … after a year (I’m going to class at the same time, I went out for that business,” he said.
Unfortunately, he said, especially this company based on brick and mortar showcase, failed when competitors took a first digital approach. But that would be fed him to the success of his next action: instead of focusing on e-commerce.
Money effect on mental health
In June 2013, Kassan created MVMT watches – Kramer Laplate took a classroom at the University. In about five years, the two declarations gathered a million followers in the Marka Instagram, built a group of 45 employees, and in the end, a team built a team of 45 million employees for $ 100 million.
“It was advanced until the day … You woke up and you always look at the chase app and now your bank account looks like a phone number,” he said. “Somehow, many changes change. Somehow, nothing changes.”
At first it was great because I was enjoying the moment. But at some point … it felt like a groundhog day. Similar, there is something more.
Jake checkout
Co-founder, MVMT watches
Although he could pay a nicer lifestyle and help his friends and family financially, he dressed very quickly, he said. Kassan, before anxiety and panic attacked with attacks, said his mental health when he sold his business and worsened the years.
“It was great at first, because I was at the moment. But at some point … it felt like groundhog day. It is similar to there,” he said.
“As time went on, I couldn’t help, this gap feels growing inside me,” Kassan said in his last YouTube video. “I finally climbed to the top of my mountain, but I didn’t find what I was looking for.”
Jake Kassan, 33, MVMT watch creator.
Courtesy of Jake Checkout
He also lost his sense of challenge in life but also lost his career and identity, he said. On top of that, Kassan said: He tried to find the right person to talk about how he felt.
“I was 30 years old, I (in fact) I had friends and things, but I still felt like I understand (How) I understand … Emotionally sold out”, Kormal times CNBC.
“How do you empathize with someone who is rich and depressed?” said in the video.
Eureka moment
One night in 2024, Kassan was in Australian friends when he had a panic attack in his hotel room.
“I’ve had attacks before, but this … completely out of the left area,” he said. “It’s been the first for years. This flood thought is just entered (I came a dark moment.” Kassan said.
Jake Kassan with Australian friends.
Courtesy of Jake Checkout
However, after a few weeks of reflection, he realized that he had to work on him again, he gave him the goal and gave him a sense of real enjoyment.
“At one point, I think it could be after the panic attack,” I agree, I need to change my focus and show it (working), instead of being so worried about the destination, building MVMT. He decided to start working again as he did.
“I think the gym is the best analogy to do this. If you don’t see the two results of the week … when you’re down the road, you start seeing all the advantages from your work” he said.
He also learned that while building MVMT and his other entrepreneurial actions could be creative. This discovery took to zero in the videography and storytelling.
Today, Kassan is building his YouTube channel. It is also an angel investor for side companies. Among the business invested, there are truffles in the Prebiotic Company Olipop and Sauce Company.
“I can’t buy more peace of mind,” he said. “That’s the relationship I have with money. I appreciate it. I appreciate it. I’d rather not be than I don’t have …
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