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Apple explains the App Store rates to avoid EU finance of 500 million euros


Omar Marques | SOPA Images LightRocket | Getty Images

Apple The App Store European policies made changes on Thursday, saying that new rules will help prevent companies A fine of 500 million euros ($ 585 million) to violate the action of digital markets.

A New policies are complicate system Fees And the application manager programs, with some developers now have three separate fees for a download. Apple will also present a new set of rules for all European application developers, a fee called “Core Techemy”, in all 5% digital purchases made from 5% shopping store.

Apple has not announced that there are no full output of the first policy that attracted the attention of the European Commission.

Apple said he did not want to make changes, but the European Commission regulations had to be forced, threatening fines of 50 million euros per day. Apple said his plan is compliant with DMA and to avoid fines.

“The European Commission requires some additional changes in App Store,” said an Apple spokesman in a statement. “We don’t agree with this result and planning the appeal.”

A spokesperson for the European Commission did not say that Apple was not subjected to a fine. He said to see if the EE complies with a company that is looking at Apple’s new conditions.

“As part of this evaluation, commissions are especially important before the market operators and interested third party opinions decide on the next steps,” said the spokesperson in a statement.

Brussels Saga Apple is the latest example of Apple that defends its application storage policies, an essential source of the iPhone manufacturer to downloads through rates of 15% and 30%.

In addition, Apple shows that it continues to give an Order, when iPhone applies links to web industry’s digital purchases for digital purchases, despite the judgment of the court prohibited in the United States.

Management rules are not in force in our

According to the digital market law, Apple application developers should be given more opportunities to how to distribute and promote applications. In particular, the developers do not have users informing the Apple App Store cheaper alternatives to the Apple App Store, a practice called “driving”.

In early 2024, the apple announced his changesIncluding 50 percent fee on external application downloads.

Critics, Sweden’s Spotify, retreated in the proposed changes in Apple, saying that technology violated the spirit of the rules, and is questioning his fees and commissions in question the viability of the alternative billing system. The European Commission investigated for one year, and Thursday said he would again seek the opinion of Apple’s critics.

“From the beginning, Apple has clear that DMA didn’t like the idea,” he said last year.

Epic Games CEO Tim Sweeney, his company successfully changed Apple’s US management rules for the first time in the US, Apple accused them of Apple ‘Malicious filling“It approaches DMA.

“New Digital Markets of Apple’s malicious occupancy scheme is wrongly illegal, both in Europe and mockery of the United States and the Digital Market Competition” Sweeney distribute Thursday on social media. “Applications with competition payments are not only taxes and commercially used in the application store.”

European Commission advertise Fine 500 million euros in April. At the time the Commission said that the technology company can still be able to make changes.

Apple dropped the directives of the management in the United States earlier this year, following the court order in the case of epic game epic games. A California judge Find Apple commanded him to mislead a fee or commission for an external download fee or committee to his authority.

Is the request Today in force He is taking a resource in the United States and has already changed the economy of application development. As a result, companies like Spotify Amazon and US can address customers to their websites and Apple can avoid a 30% committee from 15%.

In the US, Amazon’s iPhone Kindle shows the “Get Book” button linking Amazon.com.

This news story is updating this story.

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