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Alfamart Philippines is mulling legal action against a vlogger who was filmed lying down inside the freezer of one of its stores
MANILA, Philippines – Alfamart Philippines on Friday, June 20, said it may press charges against the improper use of its store equipment.
The Sy-owned convenience store chain made the statement after a social media video of a woman lying inside one of its freezers went viral.
“Please understand that we are compelled to pursue legal action against those responsible for the improper use of our store equipment,” Alfamart Philippines said in a statement.
“This also extends to any other individuals who may imitate or adopt similar behavior, as it is crucial for us to protect our company’s brand and reputation.”
The Sy-owned convenience store chain said that the ice products seen in the viral video were immediately removed, and the storage equipment was cleaned and sanitized. Alfamart Philippines vowed to uphold the highest standards of hygienic practices and safety measures.
The woman in the video, identified as Vivian Bravo Vinuya, has since deleted the video from her social media accounts. But several copies of her viral video were reuploaded online.
The video showed Vinuya lying down inside an Alfamart store freezer pretending it was a coffin.
Filipino netizens criticized Vinuya for the move, with some describing the move as childish and risky behavior.
Hours after Alfamart Philippines’ official statement, Vinuya posted a video of herself locked in an animal cage jokingly announcing that she had already been arrested.
“Sana mapatawad na po ako, ayan po kinulong ko na ang sarili ko,” she wrote in her caption.
(I hope you can forgive me, and as you can see I have already arrested myself.)
– Rappler.com
