Is China made using consumer reviving? So suggests the 618 festival

Chinese recent purchase festivals wrapped on Wednesday, wrapped in consumer, e-commerce companies are strong sales of consumer electronics, as well as beauty and pet care products.

618 Festival is one of the greatest periods of promotion in China Alibaba, Jd.com And other important Chinese commercial electronic commercial platforms throw discounts.

This year, the gross sale of the festival, a measure of sales over time, rose by 15.2% last year, according to the 855.6 billion yuan ($ 119 million) Retail data supplier SYNTUN.

This represents a consumer recovery after the decline of year-on-year sales after the 618 Festival For the first time in eight years. However, as with other annual purchases events, the sellers opened the promotion period on May 13, before 2024, before the end of 18 June.

However, JD.com said the number of buyers involved had a record, before doubling more than doubling year-on-year, from May 30 to an unspecified figure. More than 2.2 billion requests were recorded in JD’s channels, including online and offline stores, including food delivery and fast trade. According to the shop.

Investors were surprised on Monday, the expected increase of 6.4% increased by 6.4%.

Chinese consumers “cost a lot of money. Cosmetics and beauties are doing very well,” Jakob Cooke, WPIC Marketing + Technology General, CNBC said Friday. The company helps foreign marks, such as vitaminizky and clinical – they sell online in China and other Asian places.

His company calculated that the value of raw goods in 618 has increased by 14.1%, due to a slower than the Sintups reported.

He also pointed out The number of customers outside of the largest Chinese cities is growingBased on packages that leave his company depot.

Also, Giant Chinese E-Commerce AlibabaTaobao and Tmall reported strong sales sales for government grants.

The creators of the artificial intelligence of Taoboao also promoted sales. The Image-to-Video function and advanced marketing model encouraged the campaign to investment return 12% on average 12%, the company said in advance of months. This echoes the kind of alibaba and other important Chinese companies The first quarter consumer sales improved, It was partly strengthened through marketing tools.

The buyer is also making pets. Taobao and Tmall highlighted the rise in pet care products, over the first 100 minutes of the first four hours of the same period last four hours last year.

Despite the hard sale, the middle-year trade festival lost some steam to the end, to continue providing grants for money after some Chinese governments run out of money, Yicai Chinese media reported on Thursday.

“We think that this year’s promotion could be stronger June, because the grant program maintained its own,” Nomura analysts said on Thursday a note.

Analysts increased 32 of the 32-Chinese Peninsula regions, a dozen are interrupted. Friday Xinhua State News Agency Regions Celebrates the subsidies.

Xinhua also reported on Friday as Chinese consumers can expect More consumer goods from government as soon as July.

“If you follow these festivals, bonuses and special offers, it is difficult to continue participating in these average consumers,” said Manishi Raychaudhuri, General Manager of Manishi Capital Partners CNBC “Chinese connection“Friday.

Instead, government and companies will have to think more innovative ways to promote home consumption, he added.

Beijing has chosen no money to consumers without delivering money, instead of focusing on the grants to add products and employment support.

– CNBC Evelyn Cheng helped this report.