How the AI ​​interrupts the advertising industry

Artificial intelligence shaking advertising business and shaking investors ‘notes’, a leader of the industry told CNBC.

“I think this Air disruption … non-investors in all strengths, and it completely interrupts our business,” read to read, the General Manager of the British Advertising Group MpTuesday, CNBC’s Karen Tso said.

The advertising market The AI ​​tools that can be used to materialize the content of the content that can be held at a rapid rhythm is under threat. The past couple of years have seen the increase in some AI image generators, including Openai’s Dall-e, Google’s Veo and Midjourney.

Since he would go like a WPP leader, reading, reading AI “that our business will go completely to Irault.”

“AI will be made available to everyone in the world at very low cost,” said London Tech Week. “The best lawyer, the best psychologist, the best radiologist, the best accountant, will be the best personal advertising and marketing, you know, AI will encourage it.”

Reading said that 50,000 WPP staff now use open WPP, the company’s Own marketing platform.

“That, I think, my heritage in many ways,” he added.

Structural pressure on the advertisement is a consolidation of the industry. He also noted that companies should “embrace”, AIs would have an impact to optimize campaigns.

A Forrester report Last year, in June, more than 60% of US ad ads are being used by the creators, with 31%, saying they are studying cases of use of technology with 31%.

Reading is not only in this view. Advertising is undergoing a “tremendous transformation” due to the wrong influences of the French Advertising giant Publicis team Maurice Levy Director General said CNBC at the Viva Tech Conference in Paris.

The tools created by the AI ​​images and videos were significantly accelerating the production of contents, and can be achieved by automated messaging systems. “Customizing a scale like ever before”.

However, the main advertising emphasized that Aik should be taken as a tool that people can use to increase life.

“We don’t have to believe that there is more than a AI tool,” he added.

And while AI can affect some jobs, he thinks more roles than destroys.

“Ai will replace me, and AI will kill some jobs? I think he will destroy some jobs,” “It will be more important, it will transform AIK jobs and create more work. So the net balance will be positive. “

Through this, it will work with the impact of previous technological inventions like the Internet and smartphones.

“There will be more autonomous work,” Levy added.

However, Nicole Denman Greene, Gartner analyst, has warned trademarks, and there should be a negative reaction to humanism in the creativity of humans that must cause a negative reaction to consumers with skeptums.

According to September Gartner Survey, 82% of consumers said companies used by the AI ​​creators to preserve priority human work, even lower returns.

“What can AI can do in advertising what he can do,” Greenek said CNBC.

“What special audiovisual approaches to reach a wide range of spectators and niches. What is” marketing “and custom brands and custom brands are delivered to the promise of hyper customization.”