The Rams-Eagles playoff game generates 37.8 million viewers

On Sunday, the Rams and Eagles played outdoors in the snow. Millions watched from the comfort of their homes.

According to NBC, the game generated an average audience of 37.8 million.

It’s NBC’s fourth-largest round-robin audience since 1988. But it was less than the 40.4 million last year who watched the Lions host the Buccaneers in Detroit.

It continues the NFL’s downward trend compared to last year. The Saturday afternoon audience increased from 32.3 million to 32.7 million. The Saturday night window fell from 37.5 million to 33.6 million.

Through three games, the overall average for the 2024 divisional round is 34.7 million. Through the first three games in last year’s divisional round, it was 36.7 million.

The final piece of the puzzle will come from Sunday night’s game between the Ravens and Bills. Last year, the Chiefs averaged 50.39 million, which brought their per-game average to 40 million.

To reach 40 million this year, the Ravens-Bills need 55.9 million.