This ETF provider is launching a new way to play Tesla

A provider of exchange-traded funds is helping investors place more bets on Wall Street’s most profitable trades of the moment.

GraniteShares debuted its first tranche of single-stock ETFs 2022now manages 20 of them. includes GraniteShares YieldBoost TSLA ETF (TSYY)which was launched last month. The fund gives investors exposure to Tesla.

“More and more people are taking charge of their finances,” GraniteShares CEO William Rhind told CNBC. “ETF Edge” this week “They want to be able to actively manage that and maybe try and overcome it… That’s where we see things like leverage, single stocks really come into play.”

He calls the demand a “global phenomenon” because it’s not just an opportunity for US investors.

“We have investors from all over the world looking first at the US ETF market because that’s the biggest source of liquidity,” added Rhind. “They’re looking for names they know and love: the Teslas of the world (and). Nvidiaof the world They’re only available here in the US, and that’s why people come here to exchange them.’

But the company admits the strategy isn’t right for everyone.

GraniteShares includes a bold-faced disclosure on its website: “Investment in these ETFs involves significant risks.”

At Friday’s close, Tesla shares are nearly $100, or about 19% off their all-time high — reached on Dec. 18.