29 great product reviewers have basically pledged their undying loyalty to

Promising reviews: “I have very dark circles under my eyes. Honestly, that’s the only reason I wear makeup, is to cover them up. I’ve used a lot of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (various types), IT Cosmetics Bye Under Eye, Clinique, Laura Mercier, MAC, and Bobbi Brown I usually spend $25-$30 on one tube of concealer and still feel dissatisfied with the coverage or It feels very heavy and thick when I apply it with a damp makeup sponge and powder (to highlight fine lines under the eyes). This little gem is amazing. I use this concealer every day instead of all the concealers I use from high end brands. Full coverage, buildable, lasts all day, never dries and isn’t too runny. I’m so glad I gave this a try, and I’ll definitely be keeping this baby in my everyday makeup bag.” –Britney

“Oh my God, I spent so much money on expensive concealers, and… This is my favorite ever. I am 61 years old and have started to have wrinkled skin under my eyes. Other concealers make it worse, but I also have dark circles, so I feel like I need something. And that’s it! Moisturizing, silky and covers dark circles. I love him!” –Lynette Smith

Get it from Amazon for $8.80 (Available in 22 colors).

And check out our Review of Maybelline Instant Age Rewind Concealer For more det.